AEM SEO EXPERT

how to do SEO on Adobe Experience Manager (AEM):

On-Page SEO Best Practices in AEM:

• Leverage AEM's SEO Toolkit:

  • The SEO toolkit within AEM makes it easy to manage metadata, including titles, descriptions, keywords, and open graph tags.

  • Use it to ensure every page has unique and relevant metadata.

• Structured Data Implementation:

  • Use AEM's built-in support for schema.org or JSON-LD to add structured data to your pages.

  • This helps search engines better understand your content and can lead to rich results in SERPs.

• Content Optimization:

  • Create high-quality, relevant content that answers user queries.

  • Use AEM's content authoring tools to easily format and structure content for readability and SEO.

  • Ensure proper keyword placement within content, headers, and image alt text.

• URL Structure Optimization:

  • AEM allows you to customize URL structures for clean, descriptive URLs that incorporate relevant keywords.

  • Avoid long, complex URLs with unnecessary parameters.

• Image Optimization:

  • AEM's image component allows for easy optimization of images for faster loading times.

  • Use descriptive file names and alt text for images.

• Mobile Optimization:

  • Ensure your AEM site is responsive and mobile-friendly.

  • Use AEM's mobile emulation tools to test your site's appearance on different devices.

• Internal Linking:

  • Use AEM's internal linking capabilities to connect related content within your site.

  • This helps search engines discover and crawl your content, while also improving user experience.

Technical SEO Best Practices in AEM:

• XML Sitemap Generation:

  • AEM can automatically generate XML sitemaps, which help search engines discover and index your content.

• Robots.txt Management:

  • Configure your robots.txt file within AEM to control which parts of your site are crawled by search engines.

• Canonical Tags Implementation:

  • Use canonical tags in AEM to avoid duplicate content issues, especially if you have multiple versions of a page.

• Redirects:

  • Implement 301 redirects in AEM when you change URLs or remove pages to ensure users and search engines are directed to the correct content.

• Page Speed Optimization:

  • AEM offers tools for optimizing page speed, including caching, minification, and compression.

  • Aim for fast loading times, especially on mobile devices.

Additional SEO Considerations for AEM:

• AEM SEO Plugins: Consider using SEO plugins or extensions that offer additional features and functionality for optimizing your AEM site.

• Analytics Integration: Integrate your AEM site with Google Analytics or other analytics tools to track your SEO performance and identify areas for improvement.

• Regular Audits: Perform regular SEO audits of your AEM site to identify and fix any technical or on-page issues.

Remember: SEO is an ongoing process. By implementing these best practices and staying up-to-date with the latest SEO trends, you can improve your AEM site's visibility and ranking in search engine results.

If you'd like to go deeper into a specific area, such as technical optimization or content strategy within AEM, just ask!